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The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
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UPCOMING EVENTS
October 2nd:
HSMAI’s ROCET Series October 5th, 2017: The AHLA- CBRE (formerly PKF) Member Luncheon November 16th, 2017: Tentative College Event December 13th, 2017: Annual Awards Breakfast To see more information regarding future events, please visit our Upcoming Events page or click Here |
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October 2, 2017 HSMAI’s ROCET Series
REVENUE OPTIMIZATION CONTINUING EDUCATION & TRAINING
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Agenda
9:30 – 10:00 am ♦ Registration & Networking
10:00 – 10:10 am ♦ Welcome 10:10 – 10:55 am ♦ Trends in the Market Vail Brown, Senior Vice President of Global Business Development & Marketing, STR 10:55 – 11:40 am ♦ A Tactical Perspective: Forecast Accuracy Bonnie Buckhiester, ISHC, President & CEO, Buckhiester Management, and member of HSMAI's Revenue Management Advisory Board 11:40 am – 12:40 pm ♦ Break & Lunch 12:40 – 1:30 pm ♦ Bridging the Tactical and Strategic: The Convergence of Revenue Management and Digital Marketing Loren Gray, CHDM, Founder, Hospitality Digital Marketing 1:30 – 2:30 pm ♦ A Strategic Perspective: Total Revenue Management Bonnie Buckhiester 2:30 – 2:45 pm ♦ Connection Break 2:45 – 3:45 pm ♦ A Leadership Perspective: Data Visualization -- Telling Your Story for Maximum Impact Bonnie Buckhiester and STR 3:45 pm - 4:00 pm ♦ Closing & Wrap Up 4:00 pm - 5:00 pm ♦ Connection Reception |
Register now to fuel your revenue management future with this
fast-paced one-day conference from the Hospitality Sales & Marketing Association International (HSMAI), producer of the annual industry-leading Revenue Optimization Conference (ROC). Coming to the Wyndham Garden Hotel Austin, October 2 HSMAI's ROCET (Revenue Optimization Continuing Education & Training) conference will deliver tactical, strategic, and leadership insights for hotel revenue managers. Recommended also for the full hotel executive team to help develop a collaborative total hotel revenue strategy. The ROCET conference will feature Bonnie Buckhiester, ISHC, president & CEO, Buckhiester Management Limited; Vail Brown, Senior Vice President of Global Business Development & Marketing, STR; Loren Gray, CHDM, Founder, Hospitality Digital Marketing; and other revenue experts. Learn More and Register Today! Registration HSMAI Hotel Members: $310 HSMAI Partner Members: $410 Non-members Hotels: $475 - Includes 1 year of HSMAI membership! Non-members Partners: $575 - Includes 1 year of HSMAI membership! |
Group Discounts:
Hotel companies can enjoy significant savings on ROCET registration when they sign up three or more people from the same company
($50 per registration). Contact Mandie Jorgensen at +1 703.506.2025 or mhart@hsmai.org to receive your promo code to register your team.
Special rates are also available for faculty and students who are HSMAI members.
Hotel companies can enjoy significant savings on ROCET registration when they sign up three or more people from the same company
($50 per registration). Contact Mandie Jorgensen at +1 703.506.2025 or mhart@hsmai.org to receive your promo code to register your team.
Special rates are also available for faculty and students who are HSMAI members.
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A NOTE FROM OUR PRESIDENT Susan Greenberg, CMP, CASE Meeting and Sales Executive at Darling Promo HSMAI Austin- Chapter President |
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Thank you, to all our members for your participation and support of the HSMAI Austin Chapter.
As we reflect upon our past accomplishments and look to the future my strategist side reviews our city activities and asks” What differentiates HSMAI from all the other organizations?” Many of you, like myself, Laura, Jennifer, Necah and Monique are fortunate to participate in multiple hospitality organizations. Others must choose one.
In truth, our greatest differentiator is HSMAI’s focus on future growth. Hmmm…, sound like Revenue Management to anyone? As we strategize for 2017 my theme is “Revenue Management for the SOUL”. How do we positively impact the professional and personal growth of each member?
Revenue management defined is the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price and with the right package.
While this is what we execute in our profession, it is a calculated balance with the end goal of maximizing revenues of our products. While most businesses have revenue managers that “only” do this task, the future is moving more and more towards the active engagement of the General Manager and Director of Sales in these decisions. Some venues, the GM and / or DOS serves both roles. Others may tell you the GM and DOS were always the key strategists.
Let’s now create a parallel to our membership. Each member is their own product and needs to be accountable for maximizing their personal and professional growth. We need to create our own balance of personal revenue management balancing our mind, body and soul. From a professional perspective HSMAI is committed to bringing excellent programming and additional educational opportunities via webinars and national programs. We will create an environment to collaborate with other organizations and build stronger relationships to foster personal interaction.
My favorite aspect of HSMAI Austin Chapter is the active participation from our hospitality students. These amazing men and women are the future of our industry and we are fortunate to have them among us and contribute to our growth.
On a personal note, my commitment is to meet every member before the end of 2017. While I love this business, my passion as a leader and mentor is to serve as a catalyst for our members to finding their path and creating their own success.
So let’s begin embracing Revenue Management for the Soul by honoring some of our great achievers from 2016.
-Susan Greenberg, December 2016
As we reflect upon our past accomplishments and look to the future my strategist side reviews our city activities and asks” What differentiates HSMAI from all the other organizations?” Many of you, like myself, Laura, Jennifer, Necah and Monique are fortunate to participate in multiple hospitality organizations. Others must choose one.
In truth, our greatest differentiator is HSMAI’s focus on future growth. Hmmm…, sound like Revenue Management to anyone? As we strategize for 2017 my theme is “Revenue Management for the SOUL”. How do we positively impact the professional and personal growth of each member?
Revenue management defined is the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price and with the right package.
While this is what we execute in our profession, it is a calculated balance with the end goal of maximizing revenues of our products. While most businesses have revenue managers that “only” do this task, the future is moving more and more towards the active engagement of the General Manager and Director of Sales in these decisions. Some venues, the GM and / or DOS serves both roles. Others may tell you the GM and DOS were always the key strategists.
Let’s now create a parallel to our membership. Each member is their own product and needs to be accountable for maximizing their personal and professional growth. We need to create our own balance of personal revenue management balancing our mind, body and soul. From a professional perspective HSMAI is committed to bringing excellent programming and additional educational opportunities via webinars and national programs. We will create an environment to collaborate with other organizations and build stronger relationships to foster personal interaction.
My favorite aspect of HSMAI Austin Chapter is the active participation from our hospitality students. These amazing men and women are the future of our industry and we are fortunate to have them among us and contribute to our growth.
On a personal note, my commitment is to meet every member before the end of 2017. While I love this business, my passion as a leader and mentor is to serve as a catalyst for our members to finding their path and creating their own success.
So let’s begin embracing Revenue Management for the Soul by honoring some of our great achievers from 2016.
-Susan Greenberg, December 2016
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2016 YEAR IN REVIEW NEWSLETTER
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A NOTE FROM OUR PRESIDENT
Susan (Slavin) Greenberg, CMP, CASE Meeting and Sales Executive at Darling Promo HSMAI Austin- Chapter President As Fall is here, it is a great time to LOOK BACK and PLAN ahead. It is with great pride that the below “team of 5” represented the Austin HSMAI Chapter at the Mike Leven Leadership Conference in Boca Raton earlier this month. We chose to show our Texas Spirit through our BOOTS & SMILES, landing us on the Front Page of the Conference Follow – up. The conference theme was “LEAD: Learn, Love & Legacy".
It was supported by outstanding presentations from our speaker’s creative inspiration and ways of new thinking on how we can all personally re-imagine our own leadership styles and set our bar even higher for our own legacy. My personal leadership style and legacy is one of mentorship and development. This industry has given so much to my life personally and professionally, it is an honor to serve as President and ensure we have strong diverse leaders for the future. As we finish our year, we will begin looking to create the 2017 Board of Directors. I invite ANYONE who may be interested, to reach out to me personally to discuss how your personal and professional goals can be achieved through board leadership. We will be confirming our Executive Officers, Directors and adding Committee Chairs to the mix. As we work to innovate our Chapter educational programs, better understand the future industry disrupters, and deliver programs that can help our members, let's also strive to be the most welcoming and easiest association for volunteer leaders to engage, and lead. Now we save the BEST for LAST!! During the Awards Presentation and the BEST of the BEST, we were honored with the: Frank W. Berkman “Best of the Best” 2015/2016 Special Events Award for our Chinese Auction! THANK YOU to Tracy & Terrell in your spirited guidance to create this incredible signature event. -Susan Greenberg, September 2016 |
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