Continued Education Resources
Hotel Digital Marketing Essentials Series
- April-May, 2020 (Virtual Classroom Series)
Have you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization? Or are you unsure of the common terms used within hospitality digital marketing? Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2020 by participating in a live collaborative education experience over 6 weeks.
Certified Hospitality Revenue Management Executive (CRME)
- CRME Details
You’re a hospitality revenue professional and want to be recognized for your knowledge, experience, and capabilities in the discipline.. You need the premier credential dedicated to the art and science of revenue optimization. You need the CRME.
Certified Hospitality Digital Marketer (CHDM)
- CHDM Details
Digital marketing is marketing – and a lot more.. The CHDM. It is for established hospitality digital marketing professionals who want to demonstrate their proficiency, and sales, marketing, and revenue optimization professionals who want to expand their current role or move into a digital role, upskill and become more proficient, and better understand how digital marketing intersects with and impacts their areas of responsibility.
Certified Revenue Management Analyst (CRMA)
- CRMA Details
The Certified Revenue Management Analyst (CRMA) Certification is designed for hospitality students whose aspirations are focused on a career in hotel revenue optimization and for hospitality instructors looking to supplement their revenue management curriculum. As a faculty member, preparing your hospitality students for a career in revenue management and ensuring they are armed with an understanding of revenue optimization principles is essential.
Certified Hospitality Business Acumen (CHBA)
- CHBA Details
It’s not enough to know what you’re supposed to do. To get ahead in the 21st-century hospitality industry, you have to know — and master — what everyone else is supposed to do, too. You have to demonstrate business acumen. How? In partnership with Russell Partnership Technology, HSMAI offers the CHBA — an online training and professional certification course in business acumen that is relevant, respected, and recognized by professionals in more than 40 countries. This five-week course encompasses eLearning, simulation, and web conferencing and is completed entirely online, much of it at your own pace. The program places participants in the seat of a general manager to make decisions on pricing, marketing and advertising, staffing, and capital investment in a live simulated competitive set over a 12-month business cycle.