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EVENTS
Click the HSMAI logo here to learn more about HSMAI National Events. PAST EVENTSSEPTEMBER 20 - Digital Marketing 101
JUNE 21 – Insightful Educational Luncheon
Heather brings over 17 years of management experience on the property level. She began her career in catering as a Sales Manager and progressed to General Manager. She spent the majority of her tenure in the industry in the Director of Sales role. She has been a client of TravelClick for years and has utilized many of their products to effectively increase top line revenue and shift market share.
She was recruited by TravelClick as a Director of Sales and consults management company and on-property executives to increase top line revenue by utilizing the solutions more effectively. TravelClick is the leader in hospitality business intelligence worldwide and is the only company that has sanctioned data directly from the property PMS system. We will cover the future trends for the Austin market from data pulled into our Demand360 platform, best practices for HOD screens and how to utilize their tools on a regular basis to increase their RevPar Index. CRYSTAL BALL FOR REVENUE MANAGEMENT: A LOOK INTO AUSTIN'S GROUP TRENDS FOR THE NEXT 365.
*JUST IN TIME FOR BUDGET SEASON!* MARCH 28 - ACCESS ATX WITH TWISTED TEXAS TOUR
*EXCLUSIVE EVENT FOR HSMAI AUSTIN* 
The only brewery tour in town where we don't just bring the party, we are the party!
So put on your party pants and join this unforgettable concert on wheels. In a city known as the "Live Music Capital of the World", it only makes sense to bring along some of the local talent. A local band will ride along on-board, providing the jams for a good time as we visit two local breweries. At each of the breweries, we will serve up samples of the local craft brews, included in your tour ticket. Your smart/beautiful/handsome/funny/witty tour guide will also give a little information about the local craft beer scene and the brews on tap. You are welcome to purchase additional beverages at each stop. February 27 - Educational Lunch Panel
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HSMAI Austin February Luncheon Panel is imperative for your Hotel Sales Team including Group Sales, DOS, DOSM and DOC!
Learn about partnering with the Visit Austin Sales Team to book business, how to leverage the relationship to close Austin, what resources are available to hotel Sales Managers, and more! Are you up or down in leads? Find out what why, and what planners are saying about us! |
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Featuring guest panelists from Visit Austin:
Amy Brown- Director of Sales
Paige Singleton- Account Manager for Texas & Multicultural & Diversity
Courtney Sculley- Director of Northeast and International Sales
Moderated by: Michelle Fitzpatrick- Department Chair and Professor of Hospitality, Meeting, Event Planning and Tourism at Austin Community College and AHLA Board Member
Parking: There will be a discounted rate of $12 for self parking in the garage.
Amy Brown- Director of Sales
Paige Singleton- Account Manager for Texas & Multicultural & Diversity
Courtney Sculley- Director of Northeast and International Sales
Moderated by: Michelle Fitzpatrick- Department Chair and Professor of Hospitality, Meeting, Event Planning and Tourism at Austin Community College and AHLA Board Member
Parking: There will be a discounted rate of $12 for self parking in the garage.
2017 Events
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HSMAI Annual Awards Nominations
As 2017 comes to a close, we cannot end it without saying thank you to those that contributed to the HSMAI Austin Chapter. Please submit your responses for each category. For write-ins: nominees can be HSMAI members; representatives of industry-related associations, societies, or trade publications; or leaders from hospitality businesses, educational institutions, and other related disciplines. Who is judging: A panel of industry experts selects the award winners. Winners will be recognized at the HSMAI Annual Breakfast Awards event on Wednesday, December 13th 8:30am-10:30am at the Embassy Suites Central. |
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OCTOBER 2, 2017 HSMAI’S ROCET SERIES
REVENUE OPTIMIZATION CONTINUING EDUCATION & TRAINING
HSMAI's ROCET (Revenue Optimization Continuing Education & Training) conference will deliver tactical, strategic, and
leadership insights for hotel revenue managers.
Recommended also for the full hotel executive team to help
develop a collaborative total hotel revenue strategy.
The ROCET conference will feature Bonnie Buckhiester, ISHC, president & CEO, Buckhiester Management Limited; Vail Brown, Senior Vice President of Global Business Development & Marketing, STR; Loren Gray, CHDM, Founder, Hospitality Digital Marketing; and other revenue experts.
leadership insights for hotel revenue managers.
Recommended also for the full hotel executive team to help
develop a collaborative total hotel revenue strategy.
The ROCET conference will feature Bonnie Buckhiester, ISHC, president & CEO, Buckhiester Management Limited; Vail Brown, Senior Vice President of Global Business Development & Marketing, STR; Loren Gray, CHDM, Founder, Hospitality Digital Marketing; and other revenue experts.
THIRD ANNUAL CHINESE AUCTION GALA- AUGUST 11, 2017
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June 27TH, 2017: EDUCATIONAL LUNCHEON: Marketing
Thank you for making it out to our Marketing Event on Tuesday June 27th at Texas Land and Cattle. We value your commitment, and participation within the HSMAI Austin Chapter. As promised, you can download the Marketing Panel Power Point by clicking on the following attachment:
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THANK YOU TO OUR OUTSTANDING MODERATOR AND PANELISTS:
TUCKER JOHNSON, CHSP, CHIA, CHRM, CHE
MONTY WHITE- Director of Marketing (Irving CVB)
JAY SPURR- Market Director of Sales & Marketing (JW Marriott)
SHARILYN MAYHUGH- Managing Director of Entertainment (COTA)
TUCKER JOHNSON, CHSP, CHIA, CHRM, CHE
MONTY WHITE- Director of Marketing (Irving CVB)
JAY SPURR- Market Director of Sales & Marketing (JW Marriott)
SHARILYN MAYHUGH- Managing Director of Entertainment (COTA)
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THANK YOU to our generous 2017 June Event Sponsors:
Kalahari Resorts- Platinum Sponsorship Holiday Inn Town Lake- Hotel Sponsorship COTA, Darling Promo, & Texas Land and Cattle S. Mopac- Raffle Donations |
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THURSDAY MAY 25, 2017:
EDUCATIONAL "Lunch After Learning" EVENT, FEATURING GUEST SPEAKER- TUCKER JOHNSON
EDUCATIONAL "Lunch After Learning" EVENT, FEATURING GUEST SPEAKER- TUCKER JOHNSON
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Date: Thursday, May 25th
Time: 10:00am-12:00pm Location: Tacos and Tequila TNT Address: 507 Pressler Street Austin, TX 78703 | ||
APRIL 21, 2017: MAKE AUSTIN A SLAVE-FREE CITY
SUPPORT EFFORTS TO STOP HUMAN TRAFFICKING
Join your fellow HSMAI Austin Chapter members, and
Support Efforts to Stop Human Trafficking and make Austin a Slave-Free City.
We invite you to join us at a poetry slam and silent auction designed to
Create Awareness through the Art of the Spoken Word
Support Efforts to Stop Human Trafficking and make Austin a Slave-Free City.
We invite you to join us at a poetry slam and silent auction designed to
Create Awareness through the Art of the Spoken Word
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Date: Friday, April 21, 2017
Time: 7:00pm to 10:00 pm Location: Asian American Resource Center Address: 8401 Cameron Road Austin, Texas 78754 |
Proceeds from this event and silent auction will be contributed to the following:
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Global Meetings industry day
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COLLABORATION! GMID is an opportunity to engage with business leaders, elected officials, journalists and members of the public to bring our industry story to the forefront. This is our second year of celebrating Global Meetings Industry Day in Austin, Texas. Last year we met at the Texas State Capitol and conducted a live streamed industry panel with some of the greatest minds in the industry. This year we are making history again with more phenomenal presenters and timely subject matters. As we collaborate once again with our meeting and event industry organizations, leaders and subject matter experts a bigger and better celebration is being created just for you!
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March 22nd Spring Networking Mixer
FEBRUARY 28, 2017 MIXER
IN COLLABORATION WITH THE UNIVERSITY OF HOUSTON-CONRAD N. HILTON COLLEGE
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The HSMAI Austin Chapter welcomes you to a unique, and entertaining mixer at the Water Trough Bar. Join your fellow members, associates, and friends as we collaborate with the University of Houston Conrad N. Hilton College for an enjoyable evening of networking with representatives, and alumni, from the University of Houston.
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JANUARY 24TH SOUTHWEST SHOWCASE KICK OFF EVENT
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Whether you’re going to Southwest Showcase or not, this is a great opportunity to meet some key players in our industry.
You’ll learn about making the best out of being a vendor/ exhibitor, what the planners point of view
is going into a show such as this, and hear feedback on how to create your own personal brand and standout among your peers.
The list of benefits with this event goes on and on!!
You’ll learn about making the best out of being a vendor/ exhibitor, what the planners point of view
is going into a show such as this, and hear feedback on how to create your own personal brand and standout among your peers.
The list of benefits with this event goes on and on!!
2016 ANNUAL HOLIDAY AWARDS BREAKFAST AT PEACHED SOCIAL HOUSE
FRIDAY, DECEMBER 2, 2016 FROM 8:00AM-10:00AM
FRIDAY, DECEMBER 2, 2016 FROM 8:00AM-10:00AM
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Date: Friday, December 2, 2016
Time: 8:00am- 10:00am Location: Peached Social House 8:00am – 8:45am: Registration, Networking, and Announcements 8:45am – 9:30am: Breakfast and Chapter Awards Presentation 9:30am- 10:00am: Board Member Announcements |
It’s Holiday Season again! Join your friends at our
Annual Chapter Awards Breakfast. The event will be held at Austin's Newest Event Venue- the Peached Social House. Come celebrate another successful year in Austin's Sales and Marketing Industry, and Congratulate those superstars who volunteered their leadership to our award-winning Chapter! |
CONGRATULATIONS TO OUR 2016 HSMAI TERRELL ACADEMIC SCHOLARSHIP AWARD WINNERS
Olha Zubrytska
Michelle Kee
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CONGRATULATIONS TO OUR 2016 HSMAI AUSTIN CHAPTER AWARD WINNERS
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SPONSOR OF THE YEAR:
SUPER SHUTTLE/ EXECU CAR VENUE OF THE YEAR: HOTEL VAN ZANDT VOLUNTEER OF THE YEAR: JENNIFER SCHLABACH PRESIDENTS AWARD: LEEANNE MEDFORD |
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November 2016 Cooking demo and luncheon
at central market cooking school
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2016 REVENUE MANAGEMENT SALES TRAINING
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Event Sponsor
Date: Thursday October 6, 2016
Location: Canyon View Event Center Registration: 3:30pm-4:00pm Opening Remarks: 4:00pm-4:30pm Panel Discussion: 4:30pm-6:00pm Closing Remarks and Networking: 6:00pm-6:30pm |
Fall is the time to talk about Revenue $$$! Register NOW to avoid missing your chance to discover today's Best Practices in Revenue Optimization! ~Establish connections with local market managers ~Gain new knowledge about identifying good and bad pieces of business ~Where to fix errors that don’t make sense, but can be found on the web |
2016 CBRE Trends Report
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Featured Guest Speaker:
Randy McCaslin, CRE Managing Director of CBRE Hotels Consulting Date: Thursday, September 22, 2016 Location: Westin Downtown Registration: 11:00 am Networking: 11:00 am – Noon Presentation: Noon – 1:30 pm |
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For anyone interested in the hospitality industry, this is a MUST ATTEND event.
With 2017 business planning & budgeting process upon us, the most important tool you can have to forecast is a thorough report from trusted market experts. CBRE Trends Report formerly PKF Consulting, is the hotel and lodging industry’s “go-to” source for reliable data projections. |
2016 Second annual chinese auction
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The Austin Chapter of Hospitality Sales and Marketing Association International (HSMAI) invites you to our 2nd Annual Chinese Auction. This amazing event will take place on
Friday, August 5, 2016, at the gorgeous Austin Country Club. The evening is an opportunity for the local hospitality community to bring together colleagues and clients to support our investment into those students and professionals interested in the hospitality and tourism industry. Join us for a night of amazing auction items (both silent and live), while reveling with your friends. This is THE event of the year, and it will sell out, so be sure to register now, and secure your entry into this great event! |
2016 CHINESE AUCTION SPONSORS
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Transportation
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what exactly is a
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BECOME AN AUSTIN TOURISM EXPERT
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Educational Luncheon
Date: Thursday, June 23, 2016 Time: 11:00am-1:00pm Location: The Austin Omni Hotel Downtown 11:00 - 11:30: Registration 11:30- 11:45: Introduction and Sponsor Presentation 11:45- 12:40: ATI Presentation 12:40-1:00pm: Closing Remarks |
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Let us test your knowledge of Austin events and the history of Austin. This is a
sneak peak of our Austin Tourism Insider training offered in collaboration with the ACVB to provide our frontline associates with the knowledge, tools and confidence to provide a memorable experience with every guest interaction. |
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HSMAI ANNUAL may NETWORKING HAPPY HOUR
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GREETINGS HSMAI AUSTIN!
As we are all racing around keeping busy with business... HSMAI would love to take some time to help you relax, unwind and socialize during our upcoming happy hour!! This will be an afternoon promising collaboration and strengthening the relationships of Austin's Hotel and Marketing Professionals. Come Mix & Mingle! Doors Open 5:30 PM @ The newest boutique hotel in Austin- South Congress Hotel. See you there! |
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Global Meetings Industry Day 2016
DATE: APRIL 14, 2016
TIME: 3:00PM-6:00PM CST
LOCATION: TEXAS STATE CAPITOL
TIME: 3:00PM-6:00PM CST
LOCATION: TEXAS STATE CAPITOL
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For the FIRST TIME,the greater meetings and events industry around the world will celebrate Global Meetings Industry Day (GMID). Join your local HSMAI- Austin Chapter, the Meetings Mean Business Coalition, and fellow meeting industry professionals for a Rally and Press Conference at the Capitol. We will showcase the real local impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities. A panel discussion, with some of the brightest minds in the meetings and events industry, will follow! |
march 2016 HOSPITALITY TOOL BOX
A Special Thanks To Our Premium Sponsor: http://suncoastsalts.com/
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DATE: MARCH 24, 2016
TIME: 3:30PM-6:00PM LOCATION: RADISSON HOTEL AND SUTIES AUSTIN DOWNTOWN Thank you to our Raffle Prizes Donors: Dripping Springs Gin/Vodka Gift Basket Embassy Suites Austin Central: Wine Bag Travel Key Consulting: $50.00 Visa Gift Card AT&T Executive Education and Conference Center: 2 Specialty Bound Journals With Pen |
ITINERARY
3:30 - 3:45: Registration 3:45 - 4:00: Introduction 4:00 - 4:10: Sponsor Presentation 4:10 - 4:35: Rotation 1 4:35 - 5:00: Rotation 2 5:00 - 5:25: Rotation 3 5:25 - 6:00: Networking with Hosted/Cash Bar Your registration provides you with one drink ticket, and the remainder is cash bar |
Presenters:
KNOWLAND REPORT - Mining for Gold:
How to use the Knowland Report for prospecting, solicitation and understanding your competitors' business mix.
AUSTIN COMMUNITY COLLEGE:
Maybe you know ACC has a hospitality and tourism program, but perhaps you don't know what it entails, or that you can enter that program at any age? Did you know this program also offers an Austin Tourism workshop for anyone wanting to learn more about our city?
AUSTIN CONVENTION AND VISITORS BUREAU:
What resources are available through the ACVB website, that can help you to navigate the Austin Tourism market, and how can you use those resources to have real-time conversations with your clients while navigating the website.
TRAVELCLICK:
What are the top tools you should be using with TravelClick to make the most of your RFP opportunities? Their products not only include information about business travel, but provide leads for contract/project business as well!
DESTINATION MARKETING:
What are the new trends for events, activities, team building, production and décor, and how can you use a DMC to sell our city and our attractions.
KNOWLAND REPORT - Mining for Gold:
How to use the Knowland Report for prospecting, solicitation and understanding your competitors' business mix.
AUSTIN COMMUNITY COLLEGE:
Maybe you know ACC has a hospitality and tourism program, but perhaps you don't know what it entails, or that you can enter that program at any age? Did you know this program also offers an Austin Tourism workshop for anyone wanting to learn more about our city?
AUSTIN CONVENTION AND VISITORS BUREAU:
What resources are available through the ACVB website, that can help you to navigate the Austin Tourism market, and how can you use those resources to have real-time conversations with your clients while navigating the website.
TRAVELCLICK:
What are the top tools you should be using with TravelClick to make the most of your RFP opportunities? Their products not only include information about business travel, but provide leads for contract/project business as well!
DESTINATION MARKETING:
What are the new trends for events, activities, team building, production and décor, and how can you use a DMC to sell our city and our attractions.
THANK YOU FOR YOUR SUPPORT IN 2015 ~
WE LOOK FORWARD TO ANOTHER OUTSTANDING YEAR IN 2016!
DECEMBER 2015 ANNUAL CHAPTER AWARDS BREAKFAST
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December 11, 2015
Location: Hotel Van Zandt Time: 8:00am-10:00am 8:00am – 8:30am – Registration and Networking 8:30am – 8:45am – Announcements 8:45am – 9:30am – Breakfast and Chapter Awards Presentation 9:30am – Board Member Announcements 10:00am – Meeting Concludes |
It’s Holiday Season again! Join your friends and colleagues at our Annual Chapter Awards Breakfast! The event will be held at the brand new Hotel Van Zandt ~ come check out the latest addition to the Austin hotel scene and congratulate those superstars who volunteered their leadership to our award-winning chapter! We will also be giving out our first Terrell Abbott Scholarship award. |
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Congratulations to our 2015 Award Winners
Best Venue: Vulcan Gas Company Best Supplier Partner: Red Velvet Events Best Member: Loulu Lima Advocate of the year: Keith Purcell |
Congratulations to our 2015 Terrell Abbott Scholarship Recipients
Jaclyn Dinetz (Austin Community College) Katarina Staley (Austin Community College) Laura Kamenzind (Austin Community College) |
NOVEMBER 2015 EVENT
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We invite you to join us for Happy Hour at the VULCAN to Celebrate the Austin City Council unanimously passing of the RESOLUTION TO ADDRESS HUMAN TRAFFICKING. This will be an afternoon collaboration with members of :
Zonta Club of Austin Allies Against Slavery Texas Association Against Sexual Assault and your very own AUSTIN HSMAI! Tickets are $20 (2 Drink Tickets & Appetizers Included) Our Government & non profit workers will receive a special $10 price. *Parking available in nearby lots and on street at own cost.* |
September 2015 Event: Un-Hospitality
Over 21 million people are enslaved today, around the world and around the corner. Child Sex Trafficking and Travel Traffickers use technology to sell victims, even children, in a hotel setting without the hotel's knowledge. Our collective impact initiative in Austin aligns key stakeholders toward data driven outcomes. Come participate in the HSMAI (Hospitality Sales & Marketing Association International) program this September to become part of the solution in creating a Slave Free City here in Austin, Texas!
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Objectives:
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Guest Speakers:
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HSMAI Austin's Inaugural
Chinese Auction Fundraiser and Dinner
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The Austin Chapter of Hospitality Sales and Marketing Association International (HSMAI) invites you to our inaugural Chinese Auction. This amazing event will take place on Friday, August 14, 2015, at the gorgeous Austin Country Club. The evening is an opportunity for the local hospitality community to bring together colleagues and clients to support our investment into those students and professionals interested in the hospitality and tourism industry. Join us for a night of amazing auction items (both silent and live), while reveling with your friends. This is THE event of the year, and the it will sell out, so be sure to register now, and secure your entry into this great inaugural event.
Date: Friday, August 14, 2015 Time: 6:00pm Location: Austin Country Club (http://www.austincountryclub.com/Club/Scripts/Home/home.asp) |
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Luncheon with HSMAI Americas Board
Hilton Austin
June 17th from 11:00pam-1:00pm
The HSMAI National Board of Directors and HSMAI Foundation Board will be joining the
HSMAI Austin Chapter for a cutting-edge luncheon with a company with a great local presence: Google!
Hilton Austin
June 17th from 11:00pam-1:00pm
The HSMAI National Board of Directors and HSMAI Foundation Board will be joining the
HSMAI Austin Chapter for a cutting-edge luncheon with a company with a great local presence: Google!
Big A$$ Trivia Social Hour
Pitch with Power-Feb 2014 |
Selling Austin-APril 2014 |
Hospitality tool box-june 2014 |
how well do you know your industry?-sep 2014 |
happy holidays-dec 2014 |
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